Press releases

SPRING Technologies : Maja Foster Heads Software Specialist's Global Marketing


Marketing Strategies and Product Management in World Role

Hexagon Manufacturing Intelligence has appointed Maja Foster as Global Marketing Director of its Production Software business.

Joining the company after seven years at machine tool manufacturer Mazak, including the last three as European Marketing Manager, Maja brings a wealth of metalworking industry experience to her new role, in which she will be setting marketing strategies for all product lines under the Production Software umbrella.

In addition to the marketing responsibilities, Maja will also lead Product Management, a specialist team whose tasks include gathering market intelligence, performing market analysis and defining future product content and direction.  

After completing three degrees – M.Eng in Structural Engineering, B.Eng (Hons) in Civil Engineering, and BSc (Hons) in International Business and Marketing, Maja has worked for British, German and Japanese B2B organisations, and has held senior marketing positions for 13 years, including being the highest ranking female in the world for a leading global manufacturer.  

During that time she gained experience in setting and delivering international marketing strategies, managing international teams, managing multi-million pound projects and budgets, and optimizing marketing processes.

Steve Sivitter, CEO of Hexagon Production Software, commented: “Maja's experience, along with her passion for manufacturing, made her a perfect fit for a role that consolidated both marketing and product management functions. We're really excited having her as part of our senior management team leading critical parts of our business.”

Away from the office, Maja is a self-confessed petrol head with a passion for Formula 1, and driving fast, modern cars.

About Hexagon Manufacturing Intelligence

Hexagon Manufacturing Intelligence helps industrial manufacturers develop the disruptive technologies of today and the life-changing products of tomorrow. As a leading metrology and manufacturing solution specialist, our expertise in sensing, thinking and acting – the collection, analysis and active use of measurement data – gives our customers the confidence to increase production speed and accelerate productivity while enhancing product quality.

Through a network of local service centres, production facilities and commercial operations across five continents, we are shaping smart change in manufacturing to build a world where quality drives productivity. For more information, visit

Hexagon Manufacturing Intelligence is part of NCSIMUL (Nasdaq Stockholm: HEXA B;, a leading global provider of information technologies that drive quality and productivity across geospatial and industrial enterprise applications.


NCSIMUL specializes in integrated solutions for optimizing the machining workflow through machine tool simulation, toolpath verification and optimization, and machine tool management. Its solutions are in use at major OEMs and suppliers worldwide, helping streamline the manufacturing process through the optimization of machine tool performance and productivity. NCSIMUL has been pioneering innovative Computer Numerical Control (CNC) solutions for machine tools for over 30 years and comprises a comprehensive suite of integrated solutions providing native CNC code programming, CNC simulation, cutting and tool libraries, CNC program management, real-time machine monitoring and technical content publication. Together, they enable complete mastery of the machining process across a variety of manufacturing sectors including aerospace, automotive, medical, energy, and transportation.


Anne-Audrey Planta - Marketing Manager

Béatrice Fournie - Communication Coordinator

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